How Divine Flooring Helps SmithErickson Design Turn Inspiration into Reality

September 01, 2020

Parisian apartment styled foyer inspirational vignette inside of Divine Flooring's flagship showroom

With a wide selection and knowledgeable staff, Divine Flooring can help create inspired spaces at every budget.

Janelle Erickson and Stephanie Smith take an entirely collaborative approach to their design work, resulting in projects that benefit from the pair’s dynamic strengths and variety of influences.

At their boutique interior design studio, SmithErickson Designs, the duo pulls from their combined expertise to create inspired spaces for their clientele, exemplified in their vintage foyer vignette at Calgary’s Divine Flooring Showroom. Starting with Divine’s Cosmopolitan Naked oak hardwood, the foyer was assembled to create a lasting first impression through timeless design and decor choices.

Here, Smith and Erickson explore how they worked to evoke a vintage Parisian feel in the vignette, and how Divine Flooring can help realize a vision while staying within your budget.

Tell us about the space you designed for Divine Flooring.

Janelle Erickson: We were asked to design an interior space with Divine [as part of the #Reveal2018 series], which we drew from a box for. And we were fortunate enough to get vintage and foyer.

Stephanie Smith: We were very excited to get the foyer because we feel it’s the first impression to your home, so we had this opportunity to create this very grand and elegant space as you walked in.

Side by side comparison of the low and high budget options for a Parisian apartment foyer inspiration

Side-by-side: Rendering (using Natural Oak / Amarosa Collection MSRP $5.99 / sqft) and SmithErickson Design’s vignette (using Naked Chevron, European Oak / Cosmopolitan Collection MSRP $13.99 / sqft)

What was your inspiration behind the vignette? 

JE: With the blonde oak, we drew inspiration from Parisian apartments. We started pulling up photos and really appreciating moulding details. We felt like that was really important to add texture and depth to our foyer.

SS: With the Parisian theme, we also really drew inspiration in laying floors in different patterns. So this particular floor has a chevron pattern, which offers a very old-world feel.

Material flat lay by SmithErickson design for the Parisian apartment styled vignette in the Calgary flagship showroom by Divine Flooring

How do you go about approaching a space on a budget? 

JE: With our designs, we like to juggle with the highs and lows. So we don’t like to keep it consistent with lower price point materials, because we find it will sort of read that way. You balance it — you bring in a higher price point floor, but balance it out in different materials with a lower price point.

We actually do, a lot of the time, start with flooring. So if it’s a renovation that we’re doing — say a main floor or a kitchen renovation — we’ll start with the floor and work from the ground up. Divine has huge selection, so it’s always a great starting point, from our darks to our lights, narrow planks to wider planks, as well as different materials like LVP (luxury vinyl plank).

SS: LVP is a great budget friendly option, too. It’s a great alternative that looks just like hardwood.

Top view photo of Naked chevron hardwood floorWood Option: Naked Chevron, European Oak / Cosmopolitan Collection 

Top view of Naked engineered oak hardwood floor in plank format

Wood Option: Naked Planks, European Oak / Cosmopolitan Collection 

Top view of a natural oak engineered hardwood floorWood Option: Natural Oak / Amarosa Collection MSRP 

Top view of a chevron patterned oak vinyl floorVinyl Option: California Dreamin’ / Voyage II Collection MSRP 

How can Divine help a designer or a home renovator approach a space?

JE: When we bring in a client, even the finishes in the showroom are clean and crisp, so it’s really easy to envision and to see the flooring as its own. It really highlights the natural tones, the colouring in it, it’s a nice clean slate.

SS: If you come down to Divine, they have a lot of knowledgeable staff that will be able to help you out, and so many products to look at on any budget — from affordable options to high-end alternatives. This is a great starting point to start your renovation and get some ideas.


Divine Flooring is headquartered in Rocky View, AB and is a curator and service provider of flooring and accessories specializing in engineered hardwood, luxury vinyl and laminate with some supplemental tile and carpet. 

In its flagship showroom in Calgary, the company has six in-store vignettes to help inspire the consumer along their floor purchasing journey. Each vignette is fashioned after a distinctive style theme: traditional, Hollywood Regency, vintage, rustic, modern and minimal.

Find luxury for every budget at

Leave a comment

Comments will be approved before showing up.


Divine Flooring CEO Carlos Soares jumps in playhouse lottery pool designed and built by Calbridge Homes for the 2022 Barley & Smoke charity fundraising event
Finding Hope in Adversity

August 24, 2023

Local businessman Carlos Soares is the man behind the vision for Barley & Smoke. In 2000, while his wife Tammy is pregnant with their first child, he receives the devastating news that he has stage 3 cancer. With his loving father by his side at the cancer clinic, he is overwhelmed with emotion - he has pelvic carcinoma and the tumour is the size of a football. He is too young to go - he has a new son on the way and can't leave his young wife to raise a child on her own. Determined to overcome this setback with every fibre of his being, he undergoes life-saving surgery and several rounds of chemotherapy. With his mind and spirit focused on recovery, Carlos becomes cancer free. His journey motivates him to help others battling cancer, especially children.

Read More

attendees in the VIP lounge at the annual Barley & Smoke charity event toasting their cups of Caesar cocktails
Local Breweries & Restaurants Compete in Barley & Smoke to Raise Funds for Children with Cancer

August 24, 2023

On Saturday, August 26 from 3:00 pm to 8:00 pm over 30 local breweries and restaurants will join forces in the fourth annual Barley & Smoke: Grillin’ for a Cure at Enmax Park (Elbow River Pathway & MacDonald Ave SE) when Calgary chefs and brew masters go head to head for the title of Best Beer, Best Beverage, Best BBQBest Street Food and Best Vendor Tent. The annual craft beer and BBQ food-tasting event raises funds for Kids Cancer Care.

Read More

Freshly redesigned vignettes at the Divine Flooring flagship showroom are revealed to guests at a party
Divine Flooring Reveals Newly Designed Vignettes at Flagship Location

July 24, 2023

Six all star Interior Designers were assigned the clandestine task of redesigning the company's lifestyle themed vignettes. These small alcoves of inspiration located within the showroom are meant to ignite the imagination of the new homeowner, renovator or professional client along their flooring purchasing journey. The vignettes convey an art gallery like appeal and are unique to Divine Flooring

Read More